Digital Marketing Strategy

Why Attend

This course provides an in-depth exploration of comprehensive Digital Marketing strategies. More specifically, the course demonstrates how organizations can effectively use digital channels to achieve their marketing objectives. Participants learn to create and implement a successful Digital Marketing strategy that integrates various digital channels, such as email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, among others. By the end of the course, participants will have the skills to apply a full Digital Marketing strategy to their own organizations.

Course Registration

Course Methodology This is a practical, hands on course. Through instructor-led presentations, demonstrations and group work, participants are given industry insight to enable them to build their own Digital Marketing strategy by the end of the course. Course Objectives By the end of the course, participants will be able to:

Understand Digital Marketing fundamentals and channels
Adopt a “80% strategy and 20% tactics” methodology
Understand how the “W.A.L.T.$. Methodology” works
Apply the “W.A.L.T.$. Methodology” to their organization, startup, product, service, or project
Integrate digital channels for best strategy application
Implement Digital Marketing strategies for social media, Google Networks, email and more

Target Audience This course is suitable for anyone aiming to build and/or apply Digital Marketing strategies for their organization. This includes but is not limited to marketing managers and directors, Chief Digital Officers, brand managers, social media professionals and managers, sales managers, media and communication specialists, advertising managers, and business owners who utilize online advertising. Target Competencies

Digital Marketing strategy
Digital Marketing channels integration
Advertising on digital marketing channels skills
Google Ads Platform
Using Digital Marketing for B2B and B2C

Introduction to Digital Marketing Strategy

Introducing the “W.A.L.T.$. Methodology”
Selling points
Touch points
Analysis and Monitoring
Retention
Talk to the Business

Strategy Frameworks

Designing a Digital Marketing strategy
Designing a Digital Marketing action plan
Social media strategic planning
Social media strategy, management, and advertising
- Facebook
- Instagram
- Twitter
- LinkedIn B2B
Social media brand building strategies vs. sales activation strategies
Facebook lead generation forms and Facebook pixel ID
Facebook re-targeting visitors
Instagram ads and re-targeting

Search Engine Strategy

Search Engine Optimization (SEO) strategy
On-page and off-page optimization
Google Ads – search, display and videos
Re-targeting website visitors using Google Ads

Email Marketing Strategy

Email marketing using MailChimp and connecting MailChimp with HubSpot
Utilizing HubSpot as a marketing and sales platform
Google Analytics

“W.A.L.T.$. Methodology” Application Project

Digital Marketing Strategy

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Abu Dhabi