Data Analytics Professional

Why Attend

Organizations that leverage data analytics are 23 times more likely to acquire customers and six times more likely to retain them, according to a Forbes report. Additionally, McKinsey estimates that data-driven organizations are 23 times more likely to outperform their non-data-driven counterparts in terms of customer acquisition.

Data analytics, rooted in statistical principles dating back to Ancient Egypt, has witnessed an exponential surge in recent times due to globalization and technological advancements. With an estimated 2.5 quintillion bytes of data generated daily globally, organizations increasingly harness data to drive strategic decision-making. This surge has led to the emergence of specialized roles like data analysts, data scientists, and data engineers.

This course equips professionals with a comprehensive understanding of the core concepts of data analytics, the various stages of the data analysis process, and the diverse methodologies employed for data analysis. Moreover, participants gain proficiency in visualizing analysis outputs through charts, graphs, and plots, enhancing their ability to derive insights from data effectively. At the end of this course, participants will be given the opportunity to sit for the globally recognized “EXIN Data Analytics Foundation” certification.

Course Registration

Course Methodology This is an interactive course, preparing participants both for the EXIN examination and real life applications with hands-on exercises. Course training techniques include visualization, group discussions, exercises, and presentations. Course Objectives By the end of the course, participants will be able to:

Refine unstructured data from sources, such as Excel, Python, or PowerBI, into structured insights that will solve business challenges
Understand concepts relating to generating a research question, such as collecting, cleaning, and organizing data
Comprehend statistical methods, data mining techniques, and algorithms to support the interpretation of data
Generate insights for the organization by illustrating findings in plots and graphs to present a business case with solidly backed insights
Describe and illustrate Data Visualizing design techniques and utilize visualization tools

Target Audience This course is designed for anyone at the start of a data analytics role, such as data/information analysts, business intelligence analysts, data administrators, business information managers, data/analytics managers and data scientists. This course is also suitable for those who are interested in the business benefits of data analysis and the techniques involved in it. These roles could include, but are not limited to, digital marketing/media specialists, market research analysts, business analysts, finance professionals and HR professionals. Target Competencies

Data Insights
Business Intelligence
Cleaning Data
Data Analysis
Data Visualization

Turning data into insights

Introduction to the process of data analytics
Concepts related to data analytics
Steps in the process of data analytics
Risks in data analytics
Business Intelligence and business decisions

Data collecting, organizing, and managing

Data collection channels
Sourcing public data
Contemporary data laws and compliance
Raw data, structured data, unstructured data and big data
Database types
Distributed file systems
Cloud solutions and their advantages
Dependent and independent variables
Continuous and discrete variables

Data cleaning

Data problems
Data scrubbing methods:
- Variable selection
- Merging variables
- One-hot encoding
- Binning
Data scrubbing techniques
Data retention

Data analyzing

Data analytics and statistics
Descriptive statistics and inferential statistics
Data mining
Machine learning
Natural Language Processing (NLP)
Methods and techniques of Natural Language Processing (NLP)
Data and algorithms
Regression analysis
Classification models
Clustering analysis
Association analysis and Sequence mining

Data visualizing

Explanatory and exploratory graphics
Types of charts
Types of plots
Usage of heatmaps
Aesthetic design
Visualization tools

Preparing for the EXIN Data Analytics Foundations exam

Bloom levels
Basic concepts
Literature handling
How to use the Sample Exam
How to use the Rationale

Data Analytics Professional

Related Courses

Abu Dhabi