Clermont SB Endorsed – Certificate in Corporate Communications

Why Attend

In the current corporate climate, high-profile scandals have become a regular occurrence, making it challenging for organizations to conduct business, maintain effective communication, and uphold a positive image and reputation. This course on corporate communication is designed to address these challenges comprehensively. We believe that sustainable communication is not just important but vital for the health of organizations. This course covers a wide range of theories, tools, and perspectives on corporate and organizational communication, ensuring that all your needs as a communication professional are met. You will gain practical insight to effectively handle the complex communication issues that modern organizations face, both within the company and externally.

Course Registration

Course Methodology This course relies on individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. Participants also use a number of case studies and presentations, followed by discussions. Course Objectives By the end of the course, participants will be able to:

Explain the various elements of corporate communication
Apply different techniques and tools to implement an effective corporate communication program
Identify and utilize specialist areas in corporate communication
Employ corporate communication in new organizational developments
Adapt to various avenues of communication within the organization

Target Audience Personnel who seek an in-depth knowledge of corporate communication as well as managers, supervisors, and officers experienced in communication and public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR, and branding, will also benefit from this course. Target Competencies

Planning, organizing, and leading
Written communication
Public speaking
Media handling
Building rapport
Controlling and evaluating

Foundations of Corporate Communication

Definition of corporate communication
Differentiation between vision, mission, and objectives
Corporate communication in a changing environment
The new media landscape: Challenges and opportunities
Stakeholder management and communication
Definitions of corporate Identity
Importance of corporate identity and reputation
Aligning identity, image, and reputation

Developing a Corporate Communication Strategy

Corporate communication strategy and strategic planning
Global aspects of corporate communication
Cross-cultural aspects of audiences
Research, measurement and evaluation
Measuring corporate reputation
Theories on measuring the effects of communication

Specialist Areas in Corporate Communication

Media relations
Journalism and news outlets
Detecting what constitutes news
Employee communication and organizational identification
New media, new communication
Benefits and challenges of using social media
Issues management
Communication in times of crisis

New Developments in Corporate Communication

Leadership and change communication
Effective leadership communication
Corporate Social Responsibility (CSR) and community relations
The case for CSR
Communicating about CSR
The eight areas of focus for CSR
CSR and PR

Communication in Organizations

Corporate communication
Marketing communication
Internal communication
Organizing communication
Planning communication

Clermont SB Endorsed – Certificate in Corporate Communications

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